DETROIT -- General Motors may extend its monthlong Total Confidence program for car shoppers beyond its expiration at the end of April .
GM credits Total Confidence for a boost in April retail sales compared with the same period in March. A GM executive says he wants to offer Total Confidence in May.
Total Confidence resembles Hyundais Assurance program, in which the automaker makes monthly payments for buyers who lose their jobs. GMs program includes other sweeteners.
In a broadcast last week, GMs marketing chief, Mark LaNeve, told dealers that GMs retail sales through April 17 were up 15 percent compared with the same period in March.
April usually isnt as good of a month as March, so I believe thats evidence that [Total Confidence] is working really well, LaNeve said in the broadcast. We will certainly look to continue it and should be able to make an announcement on that very shortly.
For buyers who lose their jobs, GM covers nine vehicle payments of up to $500 a month. GM also offers limited trade-in protection to customers who end up owing more on a vehicle than its current value for a GM trade-in.