Sales of new light vehicles in Canada fell 15.1 percent in March from March 2008 to 127,592 units, the fifth straight monthly double-digit drop.
General Motors reclaimed first place in Canadian auto sales after giving up the top rank in February for the first time since at least 1991. GM's March sales dropped 17.3 percent to 24,867, while February sales leader Ford Motor Co. posted a 16.1 percent sales drop to 17,512.
Chrysler LLC was third, off 26.7 percent to 15,937, edging out No. 4 Toyota Motor Corp. Toyota's sales fell 23.0 percent to 15,901.
In contrast, Hyundai-Kia Automotive's Canadian sales rose 21.5 percent to 12,373. Hyundai division's 25.5 percent gain, to 8,818, paced the rise. Sales of the Hyundai Sonata and Elantra sedans and the Santa Fe crossover rose.
For the first quarter, sales in Canada fell 21.8 percent to 284,854.
GM led all automakers in the first three months, despite a 39.2 percent sales drop to 50,431.