Editor's note: An earlier version of this story and a Fisker press release misspelled the given name of spokesman Russell Datz.
Fisker Automotive has chosen its first 27 retailers, including dealership groups led by John Bergstrom and Ron Tonkin, as part of the automakers effort to build a boutique of low-volume green cars with price tags approaching $100,000.
Bergstrom, a former winner of the Time Magazine Quality Dealer Award, and Tonkin, a past president of the National Automobile Dealers Association, highlight a list of retailers stretching from Massachusetts to British Columbia. The roster also includes Serra Automotive Inc., the 15th-largest dealership group in the United States. Serra will have Fisker franchises in Michigan and California.
Fisker spokesman Russell Datz said the retailers were chosen because they sell premium brands, know how to handle new technology and sell to discerning customers.
Fields Automotive Group will sell Fiskers at stores in Florida, Illinois and Vancouver, British Columbia. Vice President Dan Fields said he has two orders at his Glencoe, Ill., store and plans to keep at least one car in stock.
The car looks fantastic, Fields said of the Fisker Karma, the companys first all-new vehicle.