Visteon wanted an inexpensive system suitable for a small or compact budget car. But it still wanted capability for a video player, TV and other functions. The Tiger is most viable for developing markets, especially China.
"The Tiger fits well into some 80 percent of vehicles sold in China," says Dean Miles, who leads Visteon Asia Pacific's infotainment electronics division. "In America, the proportion would be more like 20 percent. If someone spends $30,000 to $40,000 on a pickup truck, they expect to pay for a system with much higher tuning and sound performance."
Besides having the highest demand, China was the best place to develop the Tiger for another reason. The country has a highly developed consumer electronics industry with plenty of expertise in creating low-cost gadgets, such as $30 DVD players for Wal-Mart.
In 2005, Visteon acquired a big chunk of this know-how when it took over Jiangsu Toppower Automotive Electronics Co. Ltd. At the time, Toppower was making inexpensive car video and audio units for the aftermarket and for automakers such as Great Wall Automobile Co.