General Motors' vehicle sales are growing in the tough-to-crack Japanese market, thanks to a fresh lineup of environmentally friendly small models that maneuver easily on Japan's crowded streets.
High-tech 18-speed mountain bicycles emblazoned with the logos of Chevrolet, GMC, Cadillac and Hummer are popping up at department stores across Japan.
Itochu Fashion Systems, which markets the made-in-China bikes under license from America's biggest carmaker, declined to say how many GM two-wheelers it sells.
Prices range between $300 and $500. Itochu collaborates with GM on styling each model. Slogans such as "Heartbeat of America" adorn their steel frames.
"They are quite popular and selling well," a spokeswoman says. "The image of the cars is well-reflected in the design of the bikes."