BMW has chosen the head of its Latin American unit to steer a U.S. region that hasnt had a chief in five months.
On May 1, Arturo Pineiro, 43, becomes vice president of the 15-state central region, based in Chicago. The unit accounts for 15 percent of the automakers sales of BMW and Mini vehicles, the lowest total of any of its four marketing territories.
Pineiro has been CEO of BMW Group Central and South America since January 2008, the company said in a statement today. He succeeds Peter Miles, who was named executive vice president of operations at BMW North America in September.
BMW sales at the company-run Argentina and Brazil subsidiaries rose 14 percent last year from a year earlier. In Latin America, where sales are handled through a distributor, sales rose 11 percent. Pineiro joined BMW in 1995.
In other moves:
&:149; Dan Creed, 42,becomes vice president of aftersales for BMW on April 1, moving from his job as head of the southern region, based in Atlanta. The third-biggest marketing territory accounts for 25 percent of U.S. sales. Creed has been with BMW since 1996.
&:149; Alan Harris, current head of aftersales, has been appointed managing director of BMWs regional office for eastern Europe, Africa and the Caribbean. Harris, 50, who joined the company in 1987, moves to BMW AG headquarters in Munich.
BMW didnt say when Creeds and Pineiros posts would be filled.
BMW, aided by rising Mini sales, posted a 9.7 percent decline in U.S. sales last year, while the overall market fell 18 percent.