MAHWAH, N.J. -- Richard Beattie, who steered Jaguar sales in the United States when it was part of Ford Motor Co., will do the same for Jaguars new owner next month.
Beattie, 54, will become executive vice president of sales and marketing for Tata Motors Jaguar North America unit on March 2, the company said in a statement today. The U.K. native will report to Gary Temple, president of Jaguar Land Rover North America LLC.
Beatties extensive experience with luxury automotive brands will play an incredibly important role in leading Jaguars marketing and sales team forward in such turbulent times, Temple said in the statement.
Ford sold Jaguar and Land Rover to Indias Tata Motors last year in a bid to raise cash and focus on traditional brands. Jaguars U.S. sales fell 4.6 percent in 2008, while Land Rover dropped 39.7 percent, more than twice as much as the overall market.
Beattie was responsible for sales and marketing for Land Rover North America from 2004 to the fall of 2007, when he resigned. During the two years before that post, he was executive vice president of sales and marketing for Jaguar Land Rover North America.
Other positions at Ford included vice president of marketing, sales and service for Lincoln Mercury; vice president of investor relations for Ford; and CEO of Mazda North American Operations.