DETROIT — Ford Motor Co. will combine the field organizations of its parts and service unit and its sales and marketing unit on Sunday, March 1.
Ford will cut about 50 employees in its field offices, said Ken Czubay, Ford vice president of U.S. sales and marketing. The merger also means an increase in the number of regional offices that handle sales and marketing.
Leaders at field offices now will be responsible for sales and marketing and the Ford Customer Service Division. Field staffers working directly with dealerships will maintain their specialties in either sales or parts and service.
Staffers will be cross-trained and will be able help dealers more by taking into account all aspects of a dealership operation, Czubay said. Ford statistics show that a customer who is highly satisfied with a dealership's service is likely to return to buy a new vehicle.
The new structure will mirror that of the old Ford Customer Service Division field organization. There will be five market areas headquartered in New York, Atlanta, Chicago, Dallas and Los Angeles. They will operate 22 regional offices.
For the sales and marketing field unit, the combination increases the number of regional offices from 17.
Brian Jarrett, chairman of the Ford national dealer council, said he does not expect much change for dealers.
"The people that we deal with directly are still in place," said Jarrett, owner of five Ford domestic brand dealerships in central Florida. "It's more cost savings for the motor company."
Czubay continues to lead the sales and marketing unit, while Darryl Hazel remains president of the Ford Customer Service Division.