If Fiat had big plans for a media hoo-hah about the names of its new Alfa Romeo models, the plan's in the tank.
To the chagrin, no doubt, of some PR people in Italy, Chrysler offhandedly revealed some product news last week that normally would have come from Fiat. In presenting its survival plan to the feds, Chrysler noted that it may build two Alfa Romeo models in the United States — and then revealed the names, resurrected from past Alfa Romeo models: the Milano and the Giulia.
But back in Italy, Fiat hadn't released that information.
The Milano will replace the 147 entry-luxury car. It is scheduled to go on sale in Europe in spring 2010 and has been known only by the code-name Project 940. And the Giulia, due in Europe in late 2011, will replace the 159 medium-luxury sedan and station wagon models. Its code-name is Project 953
Fiat declined to comment.