LOS ANGELES -- Hyundai Motor America is making its successful Hyundai Assurance sales incentive even more attractive.
Hyundai Assurance, which was launched in January, allows consumers to return their new Hyundai vehicles within a year of purchase if they lose their jobs.
Now, with Hyundai Assurance Plus, Hyundai also will pay the vehicle loan or lease for 90 days during the year while the owner looks for work. If the owner keeps the car, the payments do not need to be repaid.
Hyundai Assurance Plus will be offered from Feb. 23 to April 30.
"We continue to look for ways to help consumers in this challenging economic environment," says Joel Ewanick, Hyundai's marketing vice president.
Hyundai is scheduled to broadcast TV spots about Assurance Plus during the Academy Awards show on Sunday. Hyundai replaced General Motors as the Academy Award's automotive sponsor this year.
Seven 30-second Hyundai spots are scheduled, plus one 60-second corporate spot highlighting the history of the company and its commitment to the U.S. market.
The incentive is credited in large part for boosting the Hyundai brand's U.S. January sales 14.3 percent above the figure for January 2008, to 24,512 units. Industry sales fell 37.1 percent in January.