Dick Colliver, who joined American Honda Motor Co. just as a huge sales kickback scandal was threatening the company and who led Honda to consistent sales success for a decade and a half, has stepped aside as executive vice president of sales.
Colliver will become senior adviser to the company effective April 1.
Replacing Colliver as head of sales will be John Mendel, a former Ford Motor Co. and Mazda executive who has been executive vice president of auto operations for American Honda since 2007.
Takashi Sekiguchi, who has been executive vice president of corporate affairs and product planning, replaces Mendel as head of auto operations.
The changes come as Honda is suffering the same sales challenges as other automakers. After 14 consecutive years of growth in America, American Honda saw its sales drop 7.9 percent in 2008.