STUTTGART — Robert Bosch GmbH will shift more of its European purchasing, now mainly reliant on European suppliers, to Asia and the Americas over the next few years.
In 2007, the most recent year for which data are available, 69 percent of Bosch's purchasing volume came from Europe. By 2015, Europe's share is expected to shrink to about 55 percent.
"At that point, we want to source 25 percent in the Asia-Pacific region and about 20 percent in the Americas," a source at Bosch said.
The change is in line with Bosch's goal of deriving half its corporate revenues from the Americas and Asia by 2015. Currently, 65 percent of Bosch's sales are in Europe, 17 percent in Asia and 18 percent in the Americas.
In 2007, Bosch's purchasing volume totaled 24 billion euros or $31.18 billion at current exchange rates.
In line with the shift, Bosch is expanding its global compliance oversight. A new committee will track compliance with guidelines such as the labor standards of the International Labor Organization and Bosch's general environmental requirements.