Jaguar is better off under the ownership of the Indian conglomerate Tata than it was with Ford Motor Co., says Ken Gorin, chairman of the Jaguar Business Operations Council.
Jaguar has been repositioned and is leaner and more agile, able to react more quickly, says Gorin.
Jaguar sales fell last year, but not only because of U.S. economic woes, says Gorin. Jaguar's volume car, the X-Type, was discontinued — and that was a wise decision because the vehicle was a reskinned Ford Mondeo and damaging to the brand, Gorin says.
Jaguar's range is being renewed and updated. There's talk of a sports car that would compete with Porsche models, says Gorin. Jaguar doesn't need the kind of lineup that Mercedes-Benz or BMW have, but is trying to become a smaller luxury player like Porsche.
Gorin was interviewed in December by Staff Reporter Diana T. Kurylko.