Porsche dealers want more profitability. Today's marketplace is a far different landscape than it was a year ago.
Fortunately, the Panamera sedan will launch this fall, and the Cayenne SUV has been a strong contribution to the brand, says Jerry Nelson, a member of the Porsche Dealer Board of Regents.
Still, the recession is beginning to bite even the well-heeled. They are scaling back as their portfolios wither under the credit market meltdown.
Nelson has been through recessions before. So he's counting on his regular customers and a new breed of customers attracted by new products. He's also counting on increasing demand from entry-level buyers because of Porsche Cars North America's certified pre-owned vehicles.
Staff Reporter Robert Sherefkin interviewed Nelson.