DETROIT — Toyota Motor Corp. is banking on its redesigned 2010 Prius to revive sales of the popular hybrid.
Sales of the Prius fell 12.3 percent last year to 158,884 units. Most of the decline came in the second half of last year when the economy faltered and gasoline prices plunged.
Despite the decline, the 2008 results still were the second-best in the nine-year history of the vehicle, which now has generated sales of more than 100,000 units for four consecutive years.
Bob Carter, general manager of Toyota Division, said part of the sales decline also was a result of loyal Prius owners waiting for the redesigned model.