Audi will be the exclusive sponsor of streaming broadcasts of President-elect Barack Obamas inauguration speech on top news sites as well as the Tuesday, Jan. 20, evening newscasts of ABC, CBS and NBC, the company said today.
The Progress is Beautiful campaign kicks off with an eight-page newspaper insert that will be distributed in major U.S. publications, including USA Today, The Wall Street Journal, Washington Post, Los Angeles Times, Miami Herald, Chicago Tribune, San Francisco Chronicle and Boston Globe.
Audi said it plans to reach more than 8.6 million readers with the insert, which showcases many of the innovations and advancements that demonstrate Audis inherent spirit of progress.
Regardless of political preferences, the inauguration represents a unique moment of progress. Thats why we wanted to share this experience and begin a conversation about innovation, technology and the path ahead, Audi of America President Johan de Nysschen said in a release.
On Tuesday evening, Audi will partner with ABC, CBS, and NBC to present each networks newscast with limited commercial interruption. Audi says the partnership is the first of its kind and is expected to reach more than 19 million viewers.
Audi will be the exclusive sponsor of the streaming broadcasts of Obamas speech on four major news Web sites: ABCNews.com, CBSNews.com, Msnbc.com, and WashingtonPost.com. The online effort by Audi also includes a full-day sponsorship of Slate.com and sole sponsorship of TheAtlantic.com Web sites on Jan. 20.
Audi says the Web sponsorships will reach more than 30 million people.