In a year when everyone looked like a loser, there were a few small, but notable, victories and the eclipsing of several milestones. Indeed, the year of torment was also one of transformation.
A one-year sales plunge of more than 2.9 million vehicles hurt every automaker in the United States, but some won tiny victories in 2008 simply by being less awful than their rivals.
When the overall market crashes to 13.2 million from 16.2 million, any brand losing less than 18 percent actually gains market share. It's not exactly winning, but it's better than losing both volume and share.