Despite a last-minute attempt by dealers, no cars or trucks made by Nissan Motor Co. will be on display next week at the Detroit auto show.
Local Nissan dealers were expected to show off some Nissan and Infiniti vehicles after Nissans corporate office said in late November it would pull out of the show. Joe Serra, NAIAS senior co-chairman, confirmed Monday that would not happen.
Its their (Nissans) decision, Serra said, adding he respects the decision but doesnt necessarily agree.
Doug Fox, owner of Ann Arbor Nissan and co-chairman of the auto show, said Nissan did not provide a reason to dealers for asking them not to supply vehicles for the Detroit show.
One might be that with the elaborate nature of the builds in Detroit, anything that we would do would pale in comparison, he said. Why Nissan wouldnt want the public to view its product is the question of the hour, he said.
Brian Brockman, manager of Nissan communications for the Midwest, declined to comment.
It isnt in our plans to support from a corporate standpoint, he wrote in an e-mail.
In November, Nissan said its withdrawal from the Detroit auto show was part of a marketing budget cut related to the tough automotive market.
Based on the fact that we have no major new products to show at the 2009 Detroit and Chicago auto shows, as well as the current economic conditions which will impact the shows' marketing effectiveness, we have decided to cancel our involvement and participation, Nissan said.
After Nissan's initial announcement about its withdrawal from the Detroit and Chicago auto shows, the company reversed its decision about Chicago. Nissan will have a full display at the 2009 Chicago auto show.
Chrissie Thompson contributed to this report