Amid financial challenges, Chrysler LLC has canceled its annual getaway to reward top-performing dealers.
Chrysler told dealers this week it would not send representatives from 300 dealerships -- the top 100 from Chrysler, Dodge and Jeep -- to Mexico for five days in March. The dealers were planning to visit the Hilton Los Cabos Beach & Golf Resort in San Jose del Cabo.
Chrysler has honored its top dealers with an annual trip for at least 45 years -- as far back as we can measure, said Chrysler spokesman Stuart Schorr.
Chryslers dealer council approved the cancellation in the fall, Schorr said. Dow Jones reported the cancellation yesterday.
The decision was reached jointly between the dealer council and Chryslers leadership that, given the state of the market and the financial challenges facing the economy, it was prudent not to have this meeting, Schorr said. Everyone knows that they need to make concessions to help build a stronger business for all.
The dealer council unanimously endorsed the decision, said Chuck Eddy, a council member and owner of Bob and Chuck Eddy Chrysler-Dodge-Jeep in Austintown, Ohio.
You had to stop it, he said. It was just one of the dealer givebacks.
Eddy said he didnt think any dealer will oppose the decision.
Right now, dealer trips, that type of travel, is all off, he said. Quite frankly, that needs to happen. Dealers need to be involved in their stores right now, and the factory needs to take a real hard look at all the extra things they did that need to go to marketing and selling new cars.
Chrysler will continue its program honoring top dealers, Schorr said, but he said it was impossible to say whether the automaker will reinstate the trip next year.