The annual U.S. vehicle sales rate will continue falling in December, again placing the figure at its lowest in 26 years, market research firm J.D. Power and Associates said today.
The seasonally adjusted annual rate will hit 10 million light vehicles in December, down from 10.3 million in November, the firm told Automotive News in an e-mail. The rate has not fallen to 10 million since October 1982.
Total light-vehicle unit sales will hit 870,000 this month, down 37 percent from December 2007, J.D. Power said. That would represent an increase from Novembers 747,544 units because of an additional selling day in December, but the month would still be the fourth straight with unit sales below 1 million.
A sales decrease in December would be the industrys 18th in 19 consecutive months.
The J.D. Power December prediction would put total 2008 light-vehicle sales at 13.2 million in the United States, down from 16.2 million in 2007.