There's a very happy ending available for Saturn dealers that General Motors brass should be seriously discussing: Handing the keys to the Saturn brand to GM's German affiliate, Opel.
GM doesn't have an extra billion or so dollars to buy out Saturn dealers and shutter the brand. And GM could be in legal trouble if it starves Saturn to death. So, the obvious and best thing for GM to do is merge Saturn and Opel.
Tomorrow and Friday, Saturn's Franchise Operations Team, consisting of eight dealers, will be in Detroit to discuss Saturn's future with GM brass. This would be an excellent time for them to lobby for the Opel option.
Here's why it makes sense for Opel and Saturn to be merged:
Saturn has a nationwide dealer network with 425 or so stores with the right customer demographics -- younger buyers who often prefer import brands -- for Opel's vehicles.