Reynolds and Reynolds Co. has acquired DiversiForm Inc., a Beaverton, Ore., business that provides printed forms and labels to dealerships.
Reynolds, a Dayton, Ohio, supplier of dealership management systems, has a documents business. The acquisition of DiversiForm last month will complement what Reynolds already offers dealers, Reynolds spokesman Tom Schwartz says.
"It's a positive thing for us and our customers and Reynolds and Reynolds," says DiversiForm owner Dick Ipsen. "It's a good fit, so that's all I can say." He referred other questions to Reynolds.
Reynolds, a private company, did not reveal details of the acquisition.
DiversiForm offers service reminder letters and postcards, e-mail marketing, survey reply cards, live and automated customer phone calls, service dispatch tags with advertisements, service reminder window labels in various formats and used-car buyer guides that seal all four sides of the form to the window.
While dealerships are using more digital forms today, printed documents are still an important dealership purchase.
For example, Volkswagen Credit Inc. just adopted Reynolds' Universal Retail Sale Contract for use in its consumer financing business, replacing its own proprietary form. More than 900 Volkswagen, Audi and Bentley dealerships in the United States now will use the Reynolds form as part of their regular Volkswagen Credit financing process.