SEOUL — Hankook Tire Co. will sell a fuel-saving tire in North America.
The tire is sold in South Korea as Enfren, for environmentally friendly. Hankook says Enfren cuts rolling resistance by 21 percent and improves fuel economy by at least 2 percent.
Low-rolling-resistance tires glide more easily across the road thanks to less weight, specialized tread patterns and tweaked chemical compounds. This leads to better fuel economy.
Hankook is moving toward lighter, more environmentally friendly tires for all markets and segments, says Global CEO Suh Seung-hwa. The company, facing rising raw material costs, wants lighter tires that contain fewer materials. Customers, both consumers and automakers, want tires that save fuel.