On Avenue K in Lancaster, Calif., Honda will turn your car into a musical instrument -- whether you like it or not.
Apparently residents have been complaining and the city is paving over the road thsi week, but for now, grooved strips in the highway will produce the "The Lone Ranger" melody from Rossini's "William Tell" overture as your tires rumble over them.
As signs will tell you this is "The Civic Musical Road," and, of course, it will be incorporated into an RPA of Santa Monica ad set to run later this month, according to dailybreeze.com.
"Honda is an advanced engineering company, and we thought it would be fun to connect that to the Civic marketing campaign," said Gary Paticoff, RPA's senior vice president and executive producer.
Pauline East, Antelope Valley Film Office's liaison, said the location was picked after Honda said it wanted a sense of community and city lights from one angle, and a feeling of openness from the other. The city approved the project as part of its overall effort to encourage more film and television production.
Half-inch-deep, 1-inch-wide grooves were notched into the road at specific intervals so that a vehicle traveling over them produces tones, said Ray Hunt, Lancaster's capital engineering manager.
To hear the tune in its fullest, one must be driving a Honda Civic, a Honda spokesman said. Right. I'm betting it has more to do with putting your vehicle at the max speed limit and flipping on cruise control to keep constant speed. The videos on YouTube sound cool, but really nothing like "The Lone Ranger."