General Motors Vice Chairman Bob Lutz on Tuesday, Sept. 16, wrote a lengthy defense of the newly unveiled Chevrolet Volt on his GM fastlane blog.
Here is a copy of the posting:
Weve weathered a lot of skepticism since the Chevrolet Volt concept was introduced at the 2007 Detroit show. The Volt has been called vaporware by some members of the media. Weve heard executives from other manufacturers tell the press that the battery technology wont work. Weve even been accused of using the Volt to greenwash our image.
Well, as everyone knows now, the Volt is real, and the covers have come off. And it represents nothing less than the first step in the reinvention of the automobile.
The vehicles design has come under some criticism, most of it, to me, unwarranted. The challenge to the designers wasnt to design the most beautiful car imaginable and accept the compromises you have to make to do so. It was, make no compromise to fuel efficiency and electric range, and then do the most beautiful design possible, around those aerodynamic dictates.
When you look at the exterior of the Volt, you might notice certain aerodynamic shapes and design elements of some other cars you might see on the road. But beneath the skin, it shares very little with any other car thats ever existed. So I submit that while its typically design that makes an emotional connection with buyers, in this case, the Volt is going to be bought for emotional reasons, but it will be for the emotion tied to the technology contained therein.