If you had to pick a B.C.-A.D. technological moment for the auto industry, Cadillac's introduction of the self-starter in 1912 wouldn't be a bad choice.
Before that watershed event, motoring was a marginal hobby available only to those willing to stand cuff-deep on a muddy street and risk a broken arm from a balky, tempermental hand crank.
Suddenly, starting a car was just a matter of pushing a button — and motoring became part of the American mainstream.
It's no coincidence that the self-starter was a Cadillac innovation. From the beginning, the brand forged a solid reputation for getting to important automotive engineering milestones first.
The first Cadillac sold in 1902 had an overhead-valve engine, rack-and-pinion steering and split-core fasteners that required no lock washers. With that seminal Model A, founder Henry Leland established the spirit of innovation that has sustained Cadillac for more than a century.
During his 16 years as Cadillac's president and general manager, Leland encouraged his staff to pursue any technology or refinement that might enhance the brand's leadership status.
Close cooperation with Charles "Boss" Kettering made the Leland-era Cadillacs more reliable, more powerful and more suitable for daily use. The electric starter perfected by that team in 1912 stands as one of the most significant auto milestones.
When other makers began moving from four- to six-cylinder engines, Leland's son Wilfred conceived the first mass-produced V-8. Again, Kettering and the senior Leland brought that brainstorm to fruition.