To say that Bill Holler had a tough act to follow as Chevrolet general sales manager is one of the greatest understatements in the 100-year history of General Motors.
He took the job in October 1933, succeeding Harry Klingler, who outsold Ford in 1931,1932 and 1933 — and that was the Mark of Excellence for Chevy in those days.
Klingler went on to a distinguished 16-year career as Pontiac general manager. He put the Silver Streak on the Pontiac hood, where it stayed until Bunkie Knudsen yanked it off after becoming general manager in 1956.
And Holler took over only four years after Dick Grant left his Chevy post to become sales vice president for all of GM. That's Dick Grant of the steak and beans dinners. Dick Grant, who outsold Ford. Dick Grant, GM salesman nonpareil.