MUNICH -- BMW is launching a worldwide sales contest to motivate dealers for the launch of the new 7 series upper-premium sedan.
The car, the fifth generation of BMW's range-topping sedan, will go on sale in Europe in November and early next year in the U.S. market.
Karsten Engel, BMW's manager for the development of sales channels, said the contest will help dealers and sales staff learn best practices from one another across the borders of their respective countries.
Based on the results of the competition, BMW wants to gain new insights into commonalities and differences in sales in various markets and cultures.
"An international exchange of best-practice examples, especially on the level of the sales organization, is new for the auto industry," he said. "In this way, we are expanding the strengths of our sales organization for the long term."
The prize categories announced by BMW make clear which areas are especially close to the manufacturer's heart. The categories are: building loyalty, conquest rates, best preparation for the launch, brand ambassadors and efficient dynamics.
BMW will put the best ideas into a dealer database. It hopes the entire company will benefit from the ideas.
Meanwhile, BMW has begun inviting small numbers of "well-qualified" buyers to dealerships for private viewings of the 7 series.
In November, dealers from around the world will be brought to Munich to see the 7 series up close. At the dealer drive event, the 15 most successful participants in the sales competition will be honored.
Each of the top five will be awarded a prize of 15,000 euros, or about $21,500 at current rates.