LOS ANGELES — While auto sales slump, Galpin Auto Sports' customization business is thriving.
A division of Galpin Motors Inc., Galpin Auto Sports tricks out thousands of cars and trucks each year for the parent company's seven dealerships in the Los Angeles area.
The business adds as much as $500,000 in monthly revenue, said Beau Boeckmann, 38, president of Galpin Auto Sports and vice president of Galpin Motors.
"Times are tough right now," Boeckmann told Automotive News, "but the people who can afford it still want what they want."
Galpin Auto Sports jobs, featured on the MTV cable network's reality show "Pimp My Ride," range from a set of wheels with huge chrome spokes to a hot tub in a pickup bed.
The business has created its own marketing brand — a Galpin Auto Sports-customized vehicle is said to have been "Galpinized."
Other dealerships may not have tuner shops to match the Galpin Auto Sports showroom, down the block from Galpin's giant Ford dealership in the San Fernando Valley. But Boeckmann said customization offers a profit opportunity for franchised dealerships of varying sizes.