For folks in this industry, our pocketbooks are practical but our passion is performance. So while our heads stay focused on those high-volume sedans, SUVs and minivans, our hearts go out to sporty cars.
Product passion is clearly whats driving those posting comments in the past 24 hours. The stories most commented on are about low-volume but hot cars: MGs, the Tesla electric sports car and Dodge Viper.
Chryslers decision to consider selling the Dodge Viper sparked a flurry of comments in the first hour. Inevitably, some are about the attributes of the car itself.
203177 says the Viper is ugly and has cheap-looking materials and it gets smoked by the competition on a daily basis. Another writer counters that the Viper is better than a Ferrari – it does 0-60 in 3.7 seconds – and asks if the competition is $250,000 cars.
But a third sums up Chrysler CEOs Robert Nardellis dilemma: There are 25,000 owners who feel very strongly about those iconic cars and (many) people who recognize the Viper and associate it with Dodge.
On an MG story, Dealermaker suggests traditional British racing green would be better than orange as a color with which to reintroduce an iconic brand in the U.S., but another writer notes that some 1970s MGBs were orange and adds because the TF is a rather old, bland car by now, it needs all the bazazz it can get.
DonCelC6 has empathy for Tesla on little niggling problems at a recent European test drive event, but not much sympathy. In the real world, that kind of stuff happens in prototypes, he writes. His advice is to design out any problem the most hideous buyer might stumble into: Consumers can be counted on to ignore any warning signals from the power pack and the design must be robust enough to protect them from their own ignorance.