Marketing

Advance ads cost a lot, but help little

General Motors wastes money advertising vehicles that haven’t been built, says the letter writer, a Chevrolet dealer. He cites the SSR, shown, as an example. When it did arrive, he says, GM didn’t offer much help with sales.
KS
By:
KENT STEVENS, Stevens Chevrolet Co., La Center, Ky.
August 25, 2008 05:00 AM

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