It was a tough choice. Sandi Pfeffer and Fern Turpin Jr. reached different decisions.
Pfeffer concluded that her dealership, Bob Frahm Chevrolet-Buick-Pontiac, of Albion, Mich., should continue doing business with Reynolds and Reynolds Co., its longtime dealership management system vendor.
Turpin, dealer principal at Turpin Pontiac-Buick-GMC Ltd., of Ottawa, ended his nearly 30-year relationship with Reynolds and stayed with GM's Integrated Dealer Management System program by switching to a GM-endorsed vendor.
They are among 400 dealers who must decide by Thursday, July 31. The dealers were forced to choose after Reynolds sued GM in a contractual dispute, then pulled out of the Integrated Dealer Management System program in February.
"We're all under a crunch to cut our expenses, and the Reynolds program isn't the cheapest one out there by any stretch," Pfeffer, the dealership's controller, says. "But they do offer, I think, the most value, the most significant software and stuff out there."