DETROIT — Chrysler LLC is changing the way it talks with customers via the Internet.
In August, the company will announce major initiatives for the Internet that will be carried out this year.
"That's where all advertising is going to go in the future," says Deborah Meyer, Chrysler's chief marketing officer.
In the fourth quarter of 2007, Meyer formed a dealer Internet advisory panel. Her goal: Improve interaction between company and dealer Web sites to help Chrysler respond quickly to sales leads, tailor messages to individual customers and manage those relationships.
Dodge dealer Wes Lutz, owner of Extreme Dodge-Hyundai in Jackson, Mich., and a member of Meyer's Internet panel, has served on the national dealer council, the dealer ad association and regional dealer boards.
"I've got to tell you this panel is moving at light speed, faster than I've ever been on at Chrysler," says Lutz. "Deb Meyer is really moving this thing on."
The enthusiasm is mutual from Chrysler, which often has boasted that it can move more quickly under private ownership.
"The Dodge, Chrysler and Jeep dealers are embracing this. I've never seen a faster-moving dealer body," Meyer said in an interview in her suburban Detroit office.