More than 4,700 new Mazda cars were on a ship that almost capsized near Alaska last summer. Mazda turned what could have been a public relations disaster into a triumph by scrapping the cars and recycling their parts instead of trying to sell some of the cars as used. Amestoy generated lots of positive media coverage for Mazda's move.
Master of disaster
Vice president, public and government affairs, Mazda North American Operations
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