DETROIT — Several global companies have shown interest in Hummer, making the sale of the brand a strong option, the head of General Motors' premium sales channel told dealers last week.
GM had not talked with Tata Motors, rumored to be a potential suitor, dealers were told. Tata Motors recently purchased Jaguar and Land Rover from Ford Motor Co.
Hummer dealers reported the comments after attending meetings with Mark McNabb, 47, GM's new vice president of the premium channel. The premium channel consists of Cadillac, Hummer and Saab.
" 'There are parties we're talking to' — that's what McNabb said," said a dealer who attended one of several roundtable meetings GM is holding for its premium-channel dealers this month. Another dealer at that meeting confirmed he had heard that same information. GM declined to comment.
Mark LaNeve, GM North America vice president of vehicle sales, service and marketing, said in an interview with Automotive News that McNabb's meetings were set up as get-to-know-you sessions. But they come at an opportune time for dealers.
That's because on June 3 CEO Rick Wagoner announced that GM is reviewing Hummer and is considering "all options" from a product revamping to a partial or total sale of the brand. That put on hold GM's efforts to get premium-channel dealers into stores selling Cadillac, Hummer and Saab.
LaNeve, who was not at the meetings, said the dealers he has talked with want the Hummer review completed quickly.
"For them to be concerned is perfectly expected," he said. "For us to communicate with them and get them an answer as soon as possible is what we want to do."
LaNeve said three options remain: a sale, a joint venture or a complete revamping of the brand. Other than that, he said, he doesn't know much.
"If dealers call me, I don't know what to tell them," LaNeve said. "We're going through the review."