WASHINGTON — Lincoln is scrapping its 2-year-old "Dreams" advertising campaign.
"Dreams" advertisements stopped running nationally last month. With the introduction of the new 2009 MKS sedan, the brand is shifting to a product-focused message.
"The 'Dreams' campaign served us well as an emotional campaign," said Brett Wheatley, general marketing manager for Lincoln Mercury. "But now that we've got some real solid product, we're going to be putting a little more emphasis on the actual product attributes."