Can the Detroit 3's U.S. sales get any worse?
Last month, the domestic brand sales of the Detroit 3 were down a collective 23.4 percent from May 2007 — down 27.6 percent for General Motors, 25.4 percent for Chrysler LLC and 15.6 percent for Ford Motor Co.
The three companies had only 44.4 percent of the U.S. market in May while import-brand automakers captured 55.6 percent. May was only the fifth month in history that imports have outsold the Detroit 3, and the imports' share had never previously topped 52.6 percent.
The market share of GM's domestic brands was 19.1 percent last month, matching the company's share for all of 1925. At no time since then has it been that low. In those days, Ford was the sales leader. But GM has not been topped in sales since 1930.
How bad was May in Detroit?
GM's domestic brands finished just 9,340 sales ahead of Toyota Motor Sales U.S.A. Inc. (Toyota, Lexus and Scion). Toyota's market share of 18.4 percent was just a step behind GM's share.