Gerry Rubin wanted to be an actor. He studied acting at Northwestern University in suburban Chicago but decided he couldn't cut it while competing against the likes of Ann-Margret and Brent Musburger — classmates who gained fame as an actress and a sportscaster.
After graduating, Rubin was hired by the Leo Burnett ad agency, then went on to become president of Needham Harper. Winning the Honda account in 1986 was a coup for Rubin and his partner, Larry Postaer. And it was the start of a new agency: Rubin Postaer and Associates.