LAS VEGAS — Ford Motor Co. is looking to sell 100,000 units annually of the new Ford Flex crossover.
The 100,000 threshold "absolutely" is possible for the 2009 Flex, said Jim Farley, Ford group vice president of marketing and communications.
"That's what we're looking at productionwise," Farley told reporters at a press event here.
The Flex goes on sale this summer. Ford is counting on new products such as the Flex, the 2009 Lincoln MKS sedan and the revamped 2009 Ford F-150 pickup to help lift sales in the second half of this year.
Industry sales are shaping up to be toughest of the year during the ongoing second quarter, Farley said.
The Flex will benefit from the natural traffic historically generated by Ford's Explorer and Expedition SUVs, he said.
"Flex will find a lot of full-sized SUV customers, and a lot of people who haven't bought Fords are going to buy it," he said. "So I think that will really help us in the third quarter."