Peter Schwarzenbauer left as CEO of Porsche Cars North America Inc. on April 1 — exactly five years after he took the post. On Tuesday, April 8, he became the board member for sales and marketing at Audi AG in Germany.
Schwarzenbauer arrived in the United States to launch Porsche's first SUV, the Cayenne, which drew harsh criticism from some Porsche traditionalists who wanted the company to sell only sports cars. He says the Cayenne has helped boost Porsche sales significantly and has stabilized dealer business.
Schwarzenbauer says his most important accomplishment was building a better relationship between Porsche and its dealers. Dealer profits have grown significantly, as has dealer investment in facilities. Schwarzenbauer spoke with Staff Reporter Diana T. Kurylko.