DETROIT — Ford Motor Co. is planning lower incentive spending on U.S. nameplates in the second half of 2008.
The average per-vehicle spending is likely to drop in part because of new-model launches this summer and fall, top executives say. Ford also expects the economy to strengthen in the second half of the year.
"We really feel good about those new products we have coming — that the new, fresher product will have less incentives," CFO Don Leclair said in an interview. "So on average there will be less incentives because we've got more of the newer products in the second half."
The 2009 Ford Flex, a seven-passenger crossover, and the 2009 Lincoln MKS, a sedan dubbed Lincoln's flagship, are slated to go on sale this summer.