Ford division is partnering with teenage rhythm and blues singer Chris Brown to appeal to young urban consumers. The marketing program features Ford's Sync on-board communication and entertainment system.
The promotion's key element is a 23-city concert tour by Brown that runs through Jan. 13. Ford declined to disclose spending.
"The sweet spot with an artist like Chris Brown is probably 18 to 25"-year-old consumers, says Crystal Greene, Ford brand sponsorship and diverse markets manager.