DETROIT -- Chevrolet, Toyota Division and Audi will advertise during the Feb. 3 Super Bowl telecast, the companies said Friday.
Chevrolet plans a 60-second commercial during the game's second quarter, said General Motors spokeswoman Ryndee Carney. That spot will be GM's only ad during the game, Carney said, although multiple spots will be aired by Chevrolet during the pregame show and by Cadillac during the post-game show.
Toyota plans to run two game spots, although their length and timing have not been determined, says spokeswoman Cindy Knight. The commercials may feature the redesigned Sequoia SUV and Tundra pickup, Knight says.
Audi is returning to the Super Bowl after two decades. Spokesman Andrew Lipman says Audi's 60-second spot, to run during the first quarter, will feature the R8 sports car.
Hyundai and the automotive Web site Cars.com have announced plans to run two 30-second spots apiece during the Super Bowl. Both are first-time game advertisers. Sources say Fox, which will broadcast the game, is charging advertisers as much as $2.7 million for 30 seconds of air time.