"The full-sized pickup segment has fought an economic headwind," said Bob Carter, Toyota Division general manager. "We still expect to sell 200,000 Tundras this year. It's going to be close."
Through summer, the Tundra was going along at an average monthly sales rate of about 20,000 units. But in November, Toyota sold 14,988 Tundras, down from 17,868 in October.
Toyota is still selling a lot more big pickups in 2007 than it did 2006, when it was phasing out a smaller Tundra. Through November, Toyota sold 177,336 Tundras — up 58.3 percent from the same period of 2006.
Toyota is trying to reach 200,000 in a short year. Inventories of the new, U.S.-built, 2007 model were ramping up in the first quarter, and Toyota was out of the previous-generation pickup.
To reach 200,000, Carter said, he won't be shy about putting Detroit-style incentives on the Tundra.
"We use incentives tactically to offer reasons to buy Toyotas at certain times of the month," he said.
Carter said Toyota is offering 0 percent financing for 60 months on carryover 2007 models, while the 2008s are being offered with 0 percent financing for 36 months.