Running a car brand is a lot like being a cleanup hitter. You're usually trying to hit home runs.
Scion's new boss, Jack Hollis, knows a thing or two about hitting dingers. He was a member of Stanford University's NCAA champion baseball team in 1988 and was drafted by the Cincinnati Reds.
In his second minor league season, Hollis was hitting .309 as an outfielder for Cedar Rapids (Iowa) in the Midwest League. But an injury caused him to pack up his spikes for good.
After a turn in the banking business, Hollis joined Toyota in 1992. He has worked in sales, marketing and operations and was a special assistant to the president of Toyota Motor Sales U.S.A. Inc. for two years. Hollis, already a Scion executive, was promoted to the top job in the shake-up triggered by Jim Farley's move to Ford Motor Co.
Hollis, a fan of Christian pop music, will have his hands full (and his ears ringing) hanging out with the hip-hop kids who are Scion's target audience. He spoke with Automotive News Staff Reporter Mark Rechtin.