Mike Jackson, General Motors' former marketing chief, last week was named CEO of Speedshape Inc. The technology company provides computer-generated animation and digital imagery services.
Jackson, 51, will oversee corporate strategy for Speedshape. The company has automotive and entertainment clients, including General Motors.
"It's an amazing coup to get Mike Jackson on our team," Speedshape President Oivind Magnussen said in a statement. "His expertise within the automotive and beverage industries and connections with other strategic markets such as entertainment will help shape our future vision."
Jackson left GM in June as vice president of North American marketing and advertising. Speedshape is a major supplier to GM and several of its advertising agencies.
In an interview, Jackson said Speedshape gathers and stores computer-assisted design data for GM.
"When called upon by the agency, we can pull up detailed images of the entire vehicle with interior and exterior and repurpose it for however the agency wants to use it," he told Automotive News.
Jackson said automotive business, most of it from GM, makes up about half of Speedshape's revenues.
Speedshape was launched in 2003 by Tom Stone, a former GM engineer who worked on computer-aided design technologies at the automaker in the mid-1990s. Stone is one of Speedshape's three private equity partners.
Soon after its startup, Speedshape began working with GM ad agencies on computer imaging and catalogs.
Jackson spent seven years at GM. He previously worked for Coors Brewing Co., Pepsi Co. Inc. and Coca-Cola Co.
He said the Speedshape job is a perfect fit.
"I'll have much more of a strategic role rather than day to day," said Jackson, who had been a consultant to Speedshape.
"My role will be predominantly to broaden the revenue base, as well as help these guys to understand their role within the advertising production business."
Jackson said Speedshape is looking to expand into nonautomotive categories such as aerospace. It also is looking to do more support work for Hollywood film studios, he said.
Speedshape, based in Los Angeles, has an office in suburban Detroit and plans to open an office in Boston next year. The company employs 125 people and expects to add about 75 positions in the next year.
Jackson will be based in Los Angeles.