A richer product mix was one reason that Ford Motor Co. executives gave for the automaker's surprisingly strong financial results in the third quarter.
Ford's global net result, a loss of $380 million, was better than analysts had forecast. North American automotive losses were trimmed from $2.1 billion in the third quarter of 2006 to $1.0 billion. But a closer look at the numbers shows that Ford was in the middle of the pack when it came to improving revenues per unit sold in the United States. In fact, Ford was slightly below the industry average.