I've read it in the newspapers; I've heard it on the radio; I've seen it on TV.
It's great news, the best in years. But I don't believe it.
The headlines say, "Detroit 3 back on track" and "New contract puts Detroit back in the ballgame."
Not quite. Not by a long shot.
I'm not knocking the new labor contracts. They're excellent, and they certainly will help General Motors, Ford Motor Co. and Chrysler LLC as they claw their way back toward respectability.
The contracts cut Detroit's manufacturing, overhead and labor costs. I hope they will help GM, Ford and Chrysler overcome their staggering losses.
But this is a sales business as well as a manufacturing business and a money business, and the new contracts will do nothing to help Detroit 3 sales. The companies must do that all by themselves.
Sales success can be summed up in one word:
OK, three words, but you get the idea.