To the Editor:
I had to chuckle when I read T.R. Tobey's Nov. 12 letter to the editor ("Toyota cares only for our money").
It is always interesting to find folks who are seemingly stuck in 1976 and thus refuse to acknowledge that the world is getting smaller by the minute.
Indeed, we are living through a time in our automotive history we never thought we would see for the Big 3, but it is happening.
It is better to rise to the competition and accept that it is here than to sit back in the showroom and throw out cheap potshots.
Remember, the American consumer has much to do with market change. Tobey must not work with members of Generation X and younger, or he would be well-aware of their purchasing process. They do product research right from their desktops while sipping lattes, and then they buy what they want. Made in America? Ya, whateveh.
They make their own decisions. There is no longer a loyalty only to American companies simply because it is too difficult to know what parts of the puzzle (or car) are made in America and what are not.
Tobey would perhaps be better served if he did "give a good rat's ass" about Toyota. By reading and researching, he may just find he can keep up with his consumers on a knowing level, rather than relying on old-wave philosophy to sell his cars.