LOS ANGELES Jim Farley, Ford Motor Co.s new marketing chief, wants to explore global sales opportunities for Lincoln.
Its a really rich opportunity for us, said Farley, speaking to reporters Tuesday night at an event on the eve of the Los Angeles Auto Show.
Expanding Lincolns territory would be a change in direction for Ford.
Until now, Ford executives have said Lincoln vehicles would be sold only in North America.
Farley joined Ford as group vice president of marketing and communications in October and is just starting full-time now. Expanding Lincoln into other markets is an idea he says he is beginning to discuss with other executives, such as Peter Horbury, North American design chief.
Lexus is a good inspiration for the strategy, said Farley. He headed Lexus before leaving Toyota for the Ford job. He said Lexus is growing fast in markets such as Russia and Saudi Arabia.